Securing Tomorrow

Collaborated with cross-functional teams to plan and execute a targeted multi-channel marketing campaign focused on data protection in the AI era, with SkyKick Cloud Backup as the solution. We strategically engaged partners across platforms, providing them with an ebook and asset bundle them to power their own sales efforts. The campaign exceeded our initial lead  goal by 50%, and continues to drive leads a year later—even following a post-acquisition rebrand.

Campaign planning and strategy formed the foundation of this project's success. I collaborated with the product marketing team to create compelling content that resonated with partners, while simultaneously working with the demand generation team to optimize our outreach strategy. Together, we ensured that asset delivery would maximize impressions, clicks, and form submissions.