SkyKick Website

We redesigned SkyKick’s product pages to align with new messaging pillars while showcasing the key features and benefits of the product. Working closely with the product marketing director and writer, our efforts resulted in an 85% increase in demo bookings and 50% increase in leads from downloadable content.

• Established KPIs to measure results and position us to make improvements over time
• Analyzed historical analytics to inform user experience and design decisions
• Optimized the navigation and flow of content to improve the user journey and increase engagement
• Increased leads with enticing downloadable resources and targeted landing pages
• Stylized the product screen previews to improve readability at a glance
• Incorporated certifications, testimonials, and other social proof to establish trust with the audience

Lead generation

In addition to improving conversion rates on our primary pages, we increased leads by creating targeted landing pages and downloads to provide users with additional incentive.