Washington Women in Need

Rebranded a Seattle-based non-profit committed to empowering women to achieve economic stability. This included a completely new logo and visual identity to resonate with their evolving donor base, as well as a website and event campaigns redesigned to increase donations and grantee applications.

• Developed a logo and brand identity system to resonate with the client’s evolving audiences, guided by our team’s research, user personas, and brand frameworks
• Designed and developed an intuitive website that streamlines the experience for donors and grantees, resulting in a 45% increase in monthly donations
• Created event branding, landing pages, and emails to increase engagement and donations, helping raise over $300K in their annual fundraiser campaign